About Jorien


I’m Jorien

A Dutch name pronounced as ‘Yorin’.

The mission of Direct In-Focus Consultancy is deliver better customer experience in Healthcare through value innovation strategies for customers and the professionals. 

Providing the right focus and strategies for (Business) Leaders, Business Development Managers and Healthcare Professionals, to improve customer experience assisted with a high performance skillset to be valued and enhance career satisfaction.

Jorien brings 20 years of experience as an Athlete, Leadership, Business-development, and Entrepreneurship together with tailored strategies and services to reshape the future of Healthcare. 

Do you want to implement high-performance and value innovation strategies that inspires building your future?
Direct In-Focus brings together Doctors, Leaders, Healthcare professionals with brilliant ideas, to create strategies and plans that are different and maximise impact.

Bachelor Business Administration,
Diploma Consumer Marketing
Diploma Prince2 Projectmanagement
Certificate High Performance Coaching
Certificate 3 & 4 Personal Training

Health Innovation achievements

  • A service to offer 24/7 complex nursing care at home,
  • A partnership for home care services,
  • Real estate & service concepts that allowed the elderly to live more independently.
  • Wellness & Vitality Hub for 65+.

Personal life
Jorien has trained as an elite athlete in the past – competed at the Dutch Judo Championship in 1997. Hence, this journey gave her the personal foundation to never give up and keep finding ways in her career and life to make it happen.

In 2004 she had a dream to live and work in Australia.
In 2016 this dream came true and Jorien left home in the Netherlands, migrated to Australia and started a new life and an entrepreneurial journey. 

Beside spending a lot of hours working & study, you will find her powerlifting in the gym, playing squash competition and spent time with friend & family.

Do you want to achieve the next step in your career, maximise your impact and create better customer experiences in Healthcare?