About Jorien


I’m Jorien

A Dutch name pronounced as ‘Yorin’.

My mission is improving Healthcare and provide high performance skillset for Doctors, Leaders and their teams. Creating innovative solutions and strategies, so Doctors and Healthcare Professionals enhance career satisfaction and have more quality time for self and family.

I bring 20 years of experience as an Athlete, Leadership, Business-development, and Entrepreneurship together with tailored strategies and services for Doctors and Healthcare Professionals. With this experience and expertise, we can reshape the future of Healthcare. 

In 2004 I had a dream to live and work in Australia.
In 2016 this dream came true, I left my home in the Netherlands, migrated to Australia and started a new life and an entrepreneurial journey. 

Do you want to implement high-performance and innovation strategies that inspires building your future ?
Direct In-Focus brings together Doctors, Leaders, Healthcare professionals and brilliant ideas, to create strategies and plans that maximise impact while having quality time for self and family

Bachelor Business Administration,
Diploma Consumer Marketing
Diploma Prince2 Projectmanagement
Certificate High Performance Coaching
Certificate 3 & 4 Personal Training

Health Innovation achievements

  • A service to offer 24/7 complex nursing care at home,
  • A partnership for home care services,
  • Real estate & service concepts that allowed the elderly to live more independently.
  • Wellness & Vitality Hub for 65+.

Personal life
I’ve trained as an elite athlete in the past – competed at the Dutch Judo Championship in 1997. Hence, this journey gave me the personal foundation to never give up and keep finding ways in my career and life to make it happen.

Beside spending a lot of hours working & study, you will find me powerlifting in the gym, playing squash with friends and spent time with my family.

Do you want to achieve the next step in your career and create better solutions in Healthcare?